Lagoped's biggest photo shoot: a story in the heart of the mountains
|
|
Time to read 1 min
At Lagoped, we have always made it a point to embody the spirit of adventure, durability, and a deep connection with nature. It is in this spirit that we orchestrated the largest product photoshoot in the history of our brand in the mountains, a landmark and inspiring event that highlighted our wardrobe: the essential pieces and new arrivals.
The ideal place: the French mountains
A winter at the Drayères Refuge
Cerces - Thabor - Mont Cenis Massif
2180m
For our winter collection, we chose an enchanting setting: the Drayères Refuge. Nestled at the bottom of the preserved Clarée valley, this authentic and isolated place provided the perfect backdrop to showcase our clothing designed to withstand the harshest winter mountain conditions.
Indeed, the photoshoot team was greeted by a snowstorm on the second day.
The Lagoped Family team gathered at the refuge, alongside the guardians Boris and Anne, each embodying the bold and adventurous spirit of our brand. Our models braved the elements, demonstrating the durability and comfort of our clothing in a real and demanding environment.
A summer on the heights of Lake Annecy
Bornes Massif
1291m
For our summer collection, we chose the heights of Lac d'Annecy, an iconic place at the heart of Lagoped's product development offering breathtaking panoramas. This region, known for its natural beauty and picturesque trails, served as the perfect backdrop for our summer shoot.
The shooting team explored the trails of the Annecy mountains to find a breathtaking view of the lake and its surroundings. We shot our t-shirts, shirts, tank tops, and some technical fleeces there.
In front of and behind the cameras
Regarding the shooting team, we called on mountain enthusiasts who work or live there year-round.
Let's start by introducing the models of the winter collection: Eliott, a member of the Lagoped Family, is a journalist; Camille is the head of IF3 Chamonix; and Quentin is none other than the Marketing Director of Lagoped. They are all passionate mountain sports enthusiasts: skiers, climbers, paragliders, and trail runners.
Timothée is the person behind every shot of this major photo shoot: he is a photographer, videographer, and founder of the agency Peignée Verticale. He is accompanied by Mélodie and Marc, our models for the summer collection.
Through this photo shoot, we wanted to tell a story, one of harmony between man and nature, sustainability, and adventure. Our products are not just clothing; they are an invitation to explore, dream, and above all, protect our planet.